Allow me to be UPFRONT with you. For years, as a working TV writer, I heard the word upfronts in various sentences. i.e., I can’t that week, I’ll be at upfronts and they’re going to announce it at upfronts and we have to wait and see what happens at upfronts and I would nod and feign understanding and respond with things like oh, right, upfronts and even make my OWN sentences like, MAN, THOSE UPFRONTS! But I KNEW NOT WHAT I SAID. But this year, I can say this sentence with both confidence and understanding: The darling This is Us cast is currently at UPFRONTS by which I mean, the time when all of the people from all the shows go to NYC and present for advertisers so that the advertisers can say, you look like you could sell my deodorant! upfronts upfronts, and then everyone walks away with money (?)