effective marketing

I somehow ended up on the Upper Middle Class Women who love Tshirts that Say Socially Conscious Things especially if they are Soft listserv, and I’m not mad at it. Last week I got an email advertising this shirt from Everlane / The Human Rights Campaign:

Within SECONDS I had ordered one, because I am in fact 100% human, by which I mean 100%  SUSCEPTIBLE TO MARKETING THAT IS GEARED DIRECTLY AT ME.

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